Jeffrey Poor brings more than 30 years of experience in the conceptualization, formulation and implementation of sustainable and compelling site design to Starr Whitehouse. His award-winning work spans a wide range of project scales and types, and consistently contributes creative solutions to the challenges faced in the implementation of sustainable design. Beginning with his work in New York’s Central Park, Poor’s interest in environmental, social and aesthetic considerations dovetailed neatly with the foundational design framework of the Greensward Plan. His work for the Central Park Conservancy emphasized the use of natural materials, native plant communities, and the creative treatment of stormwater. In projects such as the Great Lawn, Harlem Meer, North Meadow, and the Reconstruction of the West Side, Poor, in collaboration with Laura Starr, transformed the landscape and reinvigorated the Park’s ideals of social and environmental stewardship through the implementation of sustainable design practices long before the term gained its present currency.