Apollo Theater

Formerly, Hurtig & Seamon's New Burlesque Theater


The Apollo Theater is a historical concert venue. It is a noted venue for African-American performers, and is the home of Showtime at the Apollo, a nationally syndicated television variety show which showcased new talent, from 1987 to 2008, encompassing 1,093 episodes; the show was rebooted in 2018.

Constructed, 1914

The theater, which has a capacity of 1,506, opened in 1914 as Hurtig & Seamon's New Burlesque Theater, and was designed by George Keister in the neo-Classical style, a whites-only venue. The song "I May Be Wrong (But I Think You're Wonderful)" by Harry Sullivan and Harry Ruskin, written in 1929, became the theme song of the theater.

It was purchased by Sidney Cohen. Renovated and renamed to the Apollo Theater in 1934, when it was opened to black patrons of Harlem. It is estimated that 1.3 million people visit the Apollo every year.



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