BBDO advertising company established

Description

Opened, 1891

George Batten founded the George Batten Company in 1891. The agency was innovative, establishing in-house printing. Bruce Barton and Roy Sarles Durstine established The Barton & Durstine Company in January 1919. When Alex Osborn joined the agency in July 1919, it was renamed Barton, Durstine & Osborn (BDO). They were the first agency to establish a radio department.

Merged, Sept 21, 1928

Both organizations merged with Barton, Durstine & Osborn to form Batten, Barton, Durstine & Osborn (BBDO). BBDO rapidly expanded, eventually becoming a major advertising firm with over 600 employees and branches in major cities.

Timeline

1891

1928

1928 - Merged

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1928 - Merged - Images

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1940

Batten, Barton, Durstine and Osborn Recording at WBZ

1928 - Merged - Drawings and documents

1 DocumentShow less

1936

Confusion, By Thayer Cummings, Russell Maloney, and Harold Ross

1891 - Opened

2 ResultsShow less

1891 - Opened - Images

2 ImagesShow less

1893

Potter Building constructed 1882

25 West 45th St, constructed 1913

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