Grupo Gallegos Creative Headquarters

A non-traditional workplace, the Grupo Gallegos headquarters supports a creative organization’s unique culture. LOHA resourcefully dials into a contextual economy of means, repurposing the everyday beach umbrella as a functional element that creatively distinguishes and enhances the aesthetic of the office. The design incorporates programming beyond the scope of the typical workplace thus providing an environment that feels as much like an office as it does a community hub. Grupo Gallegos is a marketing communications company best known for delivering award-winning campaigns to the Spanish-speaking market. Sited by the Huntington Beach Pier in the official Surf City of the nation, the client brief called upon LOHA to convert an existing cinema into offices incorporating elements of both coastal and Hispanic life. The resulting spaces are a colorful setting for the workplace community’s relaxed social culture. Conference rooms hover over an open office space, embodying the integrated and layered character of operational flow in the organization. The protruding chambers double as billboards; as their louvered facades are pulled shut, the emblazoned Spanish word ‘ocupado’ is formed to affirm the room’s use. A grand staircase converts into amphitheater seating for events and presentations. The facilities also include a gym, basketball court, and juice bar. As an artistic gesture to further brighten the workplace, over 300 custom sunbrellas hang over the workplace, alluding to both the beach and the umbrellas of photography shoots. The white umbrellas, fire-proofed in LOHA’s workshop studio, are used to reflect light and conceal fire protection.