At the age of 45, Henry Sands Brooks opens H. & D.H. Brooks & Co .to sell men’s clothing, in his childhood home. As “Makers and Merchants in One,” the firm assumes absolute control over its offerings, ensuring customers the highest level of quality.
Renamed, 1850
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Henry Sands Brooks calls on his sons—all of whom had become retailers themselves—to assist with his burgeoning business. His eldest son, Henry, Jr. takes the helm upon his father’s passing later that year. He remained in charge until 1850, when younger brothers Daniel, John, Elisha, and Edward, assumed leadership and changed the firm’s name to Brooks Brothers. The Golden Fleece symbol was adopted as the company's trademark in 1850.
Abraham Lincoln,In 1865, President Abraham Lincoln wore a custom-made Brooks Brothers frock coat to his Second inauguration. Lincoln later wore the same frock coat on the evening of his assassination.
Franklin D. Roosevelt,In 1945, President Franklin D. Roosevelt wore Brooks Brothers while on his way to meet Joseph Stalin and Winston Churchill at the Yalta Conference.
Theodore Roosevelt,President Theodore Roosevelt wore Brooks Brothers to his inauguration
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Barnum's American Museum-During much of the 20th Century, a subsidiary of Brooks Brothers, the Brooks Costume Company, provided costumes to the Ringling Bros - Barnum & Bailey Circus.