Brooks Brothers opened

Henry Sands Brooks calls on his sons—all of whom had become retailers themselves—to assist with his burgeoning business. His eldest son, Henry, Jr. takes the helm upon his father’s passing later that year. He remained in charge until 1850, when younger brothers Daniel, John, Elisha, and Edward, assumed leadership and changed the firm’s name to Brooks Brothers. The Golden Fleece symbol was adopted as the company's trademark in 1850.