Conceived in 1999 by AEG as the heart of the international entertainment capital’s downtown revitalization, the $2.5B L.A. LIVE boasts 5 million square feet of entertainment, hospitality and office amenities. Anchored by STAPLES Center arena, L.A. LIVE’s mix of multi-size entertainment venues annually bring over 600 live sports, concerts, major award telecasts, family shows and corporate events to its 35-acre campus. Capitalizing on its adjacency to a major freeway junction, proximity to mass transit, its vibrant streetscape and high footfall, L.A. LIVE’s unique signage and LED features drive unprecedented sponsorship revenues. Two luxury hotels with 1,001 hotel rooms and spacious conference and banqueting facilities have substantially increased bookings in the adjacent Los Angeles Convention Center. L.A. LIVE’s economic success extends well beyond its boundaries as it also boasts an array of public benefits, including a one-acre plaza and an extensive community benefits program while stimulating additional private development into Los Angeles’ urban regeneration.
