Denny's Flagship Restaurant

The purpose of this special restaurant is to re-shape Denny`s image for the 21st Century, without losing the recognizable features of its classic diner legacy. The street level structure, inserted into the Fremont Street Neonopolis, is wrapped in an undulating, egg-yellow, aluminum sheath – creating both a unique form of commercial strip signage and a building within a building. These horizontal façade elements also include a network-like fragmentation, providing an architectural equivalent of Denny`s reputation as ‘the original social network.`