William Randolph Hearst purchased the NY Journal which began publishing sensational crime and sex stories as he built his newspaper chain rivalling Pulitzers in 1895.The beginning of 'Yellow Journalism' - The term was coined in the mid-1890s to characterize the sensational journalism in the circulation war between Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal. The battle peaked from 1895 to about 1898, and historical usage often refers specifically to this period.It was renamed in 1882 (as New York Morning Journal), 1895 (as The Journal), 1896 (New York Evening Journal), 1901 (as New York (Morning) American), 1937 (merger).The Evening Journal was home to famed investigative reporter Nellie Bly, who began writing for the paper in 1914 as a war correspondent from the battlefields of World War I. Bly eventually returned to the United States and was given her own column that she wrote right up until her death in 1922.
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