Eben Klemm, a former research biologist, is especially interested in encouraging knowledge among bartenders concerning the basic chemical and physics principals that affect the materials they use in order to better understand the techniques they use. Klemm and his cocktails have been featured in such diverse local and national publications as The New York Times, The Wall Street Journal, Food and Wine, Time Out New York, Popular Science, and Playboy. He has also made televised appearances include The Today Show, CBS's Early Show and ABC 20/20. His cocktail book for beginners, The Cocktail Primer, was published in December by Andrews McNeel.