Lansky worked with board chair Myra Fein to secure a ten-acre site in a former apple orchard on the edge of Hampshire College’s campus in Amherst, Massachusetts.
Moore says '[The architecture] It needed to recall the shtetl [the iconic Jewish town of Eastern Europe]'. With classrooms, exhibit space, a small theater, a reading library, a bookstore, offices, and a central book repository, the building is bright, airy, and forward-looking—a singular style that Lansky describes as “heymish modern.”