The Statue was installed on the birthday of Prince Frederick, George III's son. The celebration included members of the Colonial and city governments, the Corporations of the Chambers of Commerce, and the Marine Society as well as the officers of the Royal Army & Navy waiting with the Lieutenant Governor at the fort nearby, where toasts were drunk to the accompaniment of military music and artillery.
With the rapid deterioration of relations with Britain after 1770, the statue became a magnet for the Bowling Green protests. In 1773, the city passed an anti-graffiti and anti-desecration law to counter vandalism against the monument, and a protective cast-iron fence was built along the perimeter of the park which cost nearly as much as the sculpture; the fence is still extant, making it the city's oldest fence.