In 1945, after World War II, Ben Eisenstadt, a former Brooklyn Navy Yard cafeteria owner, shifted his focus to packaging sugar in individual packets inspired by tea bags. His wife Betty’s remark about unsanitary sugar bowls sparked this idea. Later, in 1957, Ben and his son Marvin created a calorie-free sugar substitute called Sweet’N Low, named after a favorite song and packaged in distinctive pink.
Trademarked, 1959
Sweet'N Low became a pioneering brand in artificial sweeteners and earned Federal Trademark No. 1,000,000. registered by the Patent Office in the name of the Cumberland Packing Corporation of Brooklyn. It gave protection against unauthorized use of part of the company's existing trademark for “Sweet'n Low,”
Modified, 1969
Sweet'n Low was cyclamate-based, but it was replaced by a saccharin-based formulation.