In Times Square, one of the most popular tourist destinations in the world, it is a challenge to create places for visitor services and information. The Visitors Center gives new life to the retired Embassy movie theater, located at 47th Street & Broadway, directly opposite the new ruby-red stepped TKTS booth. Part museum and part zeitgeist happening, with healthy dollops of theatricality and sleek sophistication, this re-purposed space straddles the 20th and 21st centuries to reflect the continuity and vitality of the world`s crossroads.
